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Customize your NAAW

Make it your NAAW.

Choose the colour. Choose the craft. Make it yours.

Western silhouette · Indian soul · Your story
Tap any part of the shoe to change it
₹5,000One price, whatever you choose

01The mould

How the upper is cut. The silhouette and the sole never change — only where the seams fall.

02Paint it

Tap a part on the shoe, or pick one here, then give it a colour or an Indian cloth.

03The outsole

One sole, one shape. The midsole stays white on every NAAW; the strip that meets the ground is yours.

04Your own idea

Tell us what you want on your sneaker.

If you can imagine it, we will work on it. A person reads every request before anything is cut. If a cloth cannot be worked on a shoe we will say so before we make it, and either find the closest thing that works or return your money in full.

Made by hand in India · Sizes 6–10 UK · Free shipping · Cash on delivery available