NAAW Zari Red sneaker
NAAW Zari Red
Naaw Kantha Tan sneaker
NAAW Kantha (TAN)
Naaw Kantha Olive Green sneaker
NAAW Kantha (Olive Green)
Naaw Kantha Blue sneaker
NAAW Kantha (Blue)
NAAW Zari Mocha Brown sneaker
NAAW Zari (Mocha Brown)
NAAW Zari Denim sneaker
NAAW Zari Denim

NAAW KANTHA EDITIONS

NAAW ZARI EDITION

NAAW COMING EDITION

CARRY CULTURE. CARRY NAAW.

The Craft

Four Indian crafts.
One pair at a time.

Every NAAW begins on a loom or in a hand, not on a machine floor.

कांथा

KANTHA

Bengal

A running stitch that once mended cloth, now traced across the upper.

Kantha — Olive Green, Tan, Blue
ज़री

ZARI

Surat

Metallic thread worked into the panel, the way it is worked into a wedding sari.

Zari Red, Zari Denim, Zari Mocha Brown
कसूती

KASUTI

Karnataka

Counted-thread geometry, worked so it reads the same on either face.

चिकनकारी

CHIKANKARI

Lucknow

Shadow work in white on white, six centuries in the making.

Chikenkadi Purple
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Person in a beige hoodie and NAAW cap crouching in sunlight, wearing olive green suede NAAW sneakers

NAAW KANTHA

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Person in jeans and a cap leaning against a wall outdoors, wearing navy blue and white NAAW sneakers

NAAW NEELKANTH

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Designed to Be Worn. Made to Be Remembered.

TESTIMONAL

Free Shipping Pan-India
COD Available
Made In India
7-Day Easy Returns

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Customize your NAAW

Make it your NAAW.

Choose the colour. Choose the craft. Make it yours.

Western silhouette · Indian soul · Your story
Tap any part of the shoe to change it
₹5,000One price, whatever you choose

01The mould

How the upper is cut. The silhouette and the sole never change — only where the seams fall.

02Paint it

Tap a part on the shoe, or pick one here, then give it a colour or an Indian cloth.

03The outsole

One sole, one shape. The midsole stays white on every NAAW; the strip that meets the ground is yours.

04Your own idea

Tell us what you want on your sneaker.

If you can imagine it, we will work on it. A person reads every request before anything is cut. If a cloth cannot be worked on a shoe we will say so before we make it, and either find the closest thing that works or return your money in full.

Made by hand in India · Sizes 6–10 UK · Free shipping · Cash on delivery available